Perspectives
Thoughts on Vision, Purpose, strategy and personal transition, in two formats. The articles take a topic apart in depth and usually need ten minutes or more. The posts are short, a single thought, often a response to something I read and wanted to answer.
At the top, both formats are mixed and arranged by my two services. Further down, articles and posts each follow in a section of their own.
Articles (17)
Start here
- Unique 4-step Framework to define your company’s Purpose
- The Unexpected Gift of “Being Lost” and how a personal Vision and Purpose show the way out!

- Does your Company pursue a real or pseudo Purpose?

More articles
- From Slide Decks to Real Impact: How AI Is Reshaping Consulting Value

- Vision & Purpose are the ultimate strategic Growth tools!

- 4 practical Steps to align all Stakeholders with your Purpose

- Purpose must be shaped by the company's Identity, not Culture!

- Learn how Tesla & Apple align their Purpose with Core Competencies – And consistently reshape Industries and outperform their Markets!

- 7 Reasons why Purpose ≠ ESG – Learn how to align them to boost your ESG-Strategy!

- 7 Strategies for making your Purpose profitable!

- 4 Reasons high-impact Entrepreneurs and CEOs have a purpose...

- From IBM’s caution to Swissair's collapse: Ambitious Visions need robust Strategies and strong Leaders to unfold their power

- How to use Vision & Purpose to win in any Market!

- The Superior Power of Vision-oriented Strategies

- The Rise of Purpose in Corporations

- Navigating Strategic Uncertainty in Reinsurance: Cynefin Framework in action (Case)

- Strategic Management beyond SWOT, PESTEL and 5-Forces: The Cynefin Framework

Posts (41)
- Is The German Car Industry Doomed?Strategy · VisionOn a post by Prof. Dr. Karolin Frankenberger
- How to use AI in Marketing rightAI & Future · StrategyOn a post by Stuart Winter-Tear
- A bold vision 2040: Elevating urban mobility into the skyVision · AI & FutureOn a post by Sasa Spasic
- On mountains, purpose and personal renewal!Purpose & Vision · Transition & Change
- 9 Universal Leadership Tasks: The Key to Success Beyond Leadership StyleLeadership & Culture
- The most advanced strategic framework ever: None!Strategy
- Where you live is one of the most essential choicesPurpose & Vision
- Small changes can result in big chances!Mindset & Self-Leadership
- Why Generalists beat Specialists in TransformationsLeadership & CultureOn a post by Milly Tamati
- Is Tesla’s purpose still believable or at odds with its CEO's politics?Purpose
