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Purpose driven. John-Oliver BreckoffContact
John-Oliver Breckoff in front of a textured wallJohn-Oliver Breckoff smiling in front of a textured stone wall

John-Oliver
Breckoff

Strategy & Transformation Advisor · Executive Coach

For more than 25 years, I have worked with executives and entrepreneurs on strategic direction and change. My work combines experience in Organizational Transformation with a close interest in the people leading it, and in supporting them.

My own professional and personal transitions, together with my training and qualifications, have helped shape the perspective I bring to advisory work, coaching and mentoring.

My Qualifications

Strategic decisions rarely fail on the analysis. They fail on whether the people carrying them can hold a direction under pressure, through doubt and resistance.

My qualifications therefore span 3 complementary areas:

  1. 1.Strategic Management & Leadership
  2. 2.Coaching, Mentoring & Personal Growth
  3. 3.Inner Strength & Body–Mind Connection

Together they bring strategic understanding, human development and inner strength to support executives and entrepreneurs through organizational change and personal transitions.

Strategic Management & Leadership

Every transformation begins with a direction worth committing to. My qualifications in this area are built around finding it: reading the situation, weighing what is at stake, and making clear strategic choices.

  • 25+ years in strategy and transformation consulting, serving executives and entrepreneurs on Vision, Purpose, strategic direction and organizational change. Co‑Managing Partner experience in a Swiss strategy consulting boutique, with responsibility for strategic positioning, business development and client delivery. Earlier line management experience in 2 international corporations (LinkedIn ).
  • Projects up to C-level, often shifting strategic priorities around a new mobilizing Vision and reconfiguring large organizational structures, with financial implications in the 9-figure range. Around 75% recurring business, with some client relationships spanning decades.
  • Current advisory roles: member of a Strategic Advisory Board Europe within an international telecommunications group, and external advisory work for CLOSA Investment Bankers.
  • Lecturer at Swiss schools and universities for many years: marketing leadership and organization at SAWI and GfM (Federal Diploma, Marketing Manager), and strategic marketing at Lucerne University of Applied Sciences (CAS Distribution Management).
  • Co-author of the book Price Excellence – Strategien zur Steigerung der Profitabilität, written with a fellow partner at my consulting firm and Professor Dr. Stefan Michel, Dean of Faculty and Research at IMD Business School. My contribution to the book formed part of a research assignment for IMD Business School.
  • Law degree, University of Hamburg; MBA, ESADE Barcelona; International Management Program / MBA Exchange Program, Stern Business School, New York.
  • Continuous executive education in multi-day in‑person programs, among them Leading Change with John P. Kotter (2005) and Value-Based Pricing (2015).
ESADEMBA
NYU SternMBA exchange
program
University of
Hamburg
Law degree
IMD Business SchoolResearch assignment,
incl.
my contribution
to the book
John-Oliver Breckoff in a suit, listening attentively at a table with his laptop

Coaching, Mentoring & Personal Growth

The growth of an organization depends on the growth of the people leading it. This second area is the work with that person: my qualifications here are geared to building the capabilities a new direction and role ask of them, and to growing into it.

  • Over 25 years of coaching and mentoring within consulting projects, with dedicated 1:1 coaching since 2020.
  • Coaching training in Systemic Coaching and Change Management at Zukunftsakademie; Virtual Coach training, 2020 to 2021; internal training and since then certified executive coach at GloCoach (glocoach.com ).
  • 15+ years of intensive engagement with personal growth, including trainings in personal mastery, high performance and neuroplasticity with Srikumar Rao, Steven Kotler, Rick Hanson and others.
  • Continuous work with my own coaches, including “Wheel of Mental Balance”, mindfulness coaching with Diego Hangartner, 2017 to 2018 and again in 2021 (diegohangartner.org ).
GloCoach Certified Coach

Executive Coach with GloCoachCoaching, mentoring and advising executives on strategic direction, leadership and executive presence.

John-Oliver Breckoff in a coaching conversation at a table surrounded by plants

Inner Strength & Body–Mind Connection

Holding a direction requires inner strength and resilience, and resilience under sustained pressure is not a matter of mind alone. Body and mind work as one system, and my qualifications in this area aim at strengthening that connection.

  • Certified yoga teacher training (RYT 500, Yoga Alliance), 2012 to 2016, four years and 1,200 hours at Pure Yoga in Zurich with Bruno Dietziker. Long-standing regular practice of yoga, pranayama and meditation, individually and with different teachers and schools.
  • Over two decades of continuing development and exploration in mindfulness, mental resilience and intuition, including practices such as transformational breathing from 2013 to 2017 with Daniela Rusconi and music meditation with Michael Swiatkowsky from 2004 to 2007, and in-person workshops, among them the gratefulness work of David Steindl-Rast.In 2019, a six-day program at Esalen Institute, California: “The Science and Art of Mindfulness, Compassion and Awe”, with Dacher Keltner, Dan Siegel and Shauna Shapiro.
Pure Yoga
Pure Yoga · ZurichTeacher training with
Bruno Dietziker
Esalen Institute
Esalen InstituteMindfulness, compassion
and awe
John-Oliver Breckoff practising a standing yoga posture in his home

Organizational transformations and personal transitions rarely stay within one of these areas. Being qualified to blend these three lets me accompany the whole journey.

COMPANIES I WORKED WITH

What Clients Say

Thomas Baur

Thomas Baur

CEO PostNet & Deputy Group CEO
Swiss Post

Oliver has been accompanying me and my leadership teams since 2003, and we have closely collaborated on various visionary-strategic and transformative initiatives ever since. The complex, multi-quarter efforts extend across hierarchies and departments and required close and trustful cooperation with the respective leaders.
Marc Murtra Millar

Marc Murtra Millar

Executive Chairman & CEO
Telefonica S.A.

I have known Oliver for nearly 25 years as a fellow postgrad student, business partner, trusted advisor. The support and sparring partnering on strategic managerial topics and in particular discussing and reflecting on my own Vision and Purpose in professional transitions has been highly valuable and inspiring.
Remo Steinmetz

Remo Steinmetz

Head Executive Education, Director
SwissRe

I have been working with Oliver on multiple engagements since 2014. He helped me building my leadership team and to adapt my organization accordingly. Over several months, we shaped my vision, formulated the underlying purpose and necessary strategies.
Maggie Lee

Maggie Lee

Senior Director, Corporate & Purpose Comms
Nike Greater China

I´ve been working with Oliver for 5 months and through his coaching and mentoring, I gained several important insights and shifts. I reconnected with the fundamentals of business leadership - returning to purpose, passion, and the why behind the work, especially in moments of pressure.
Christoph Bochsler

Christoph Bochsler

Founder & Managing Partner
Cando Image

I have been working intensively with Oliver for a longer time and have benefited from his highly effective combination of strategy consulting, leadership mentoring and performance coaching. The clarity and direction I gained from discovering my purpose and design a vision were a gamechanger.
Fabiola Laré

Fabiola Laré

Founder & Ex Co-General Manager
Robata & Monster Sushi Barcelona-Madrid

I had the pleasure of working with Oliver for a year and it was undoubtedly a period of deep and extensive growth, professionally as well as personally. I was in a transformation phase since I had sold my business, and Oliver helped me to understand my situation and to develop a clear medium-long-term vision.
Michael Rabinowitz-Gold

Michael Rabinowitz-Gold

President, Integrated Services
Orchestra

I had the privilege of working with Oliver for 9 months, during which his coaching and mentoring were essential to my success. He coached me to understand how I wanted to redesign my work life while also offering mentoring and more traditional business consulting as he guided me through a complex restructuring project.
Vijdan Gussen

Vijdan Gussen

Head of Marketing, Member of Divisional Board
Post Net, Swiss Post

I’ve been working successfully with Oliver since 2016. I particularly value his exceptional commitment, strong people orientation, and the empowering way he involves team members throughout the process. He acts with authenticity, even in difficult or conflict-laden situations.
Alberto Nerone

Alberto Nerone

Founder & Director, Mutek Spain
COO & Project Manager, Primavera Sound LATAMCOO, Primavera Sound LATAM

I’ve been working with John-Oliver for 6 months together with my business partner. We drastically shifted the strategic focus, both of the business itself and of my own work priorities and scope, which triggered several major changes, including the physical relocation of our facilities, and the results were way above my expectations.

Testimonials 1 to 3 of 9

What Shaped Me

Professional Foundations & International Orientation

Business and management fascinated me from childhood. Probably because my grandfather, my father and my stepfather were all entrepreneurs, I was especially drawn to the profession of the manager and the entrepreneur.

In my childhood imagination, I associated it with intelligence, creative shaping and high performance, but also with influence, a wide network of contacts and friends, and the freedom and possibilities that come with it.

MBA graduation in Barcelona, July 2000
MBA Graduation, Barcelona, July 2000

I started my career in international marketing, spending several years with two multinational corporations in Germany and Spain.

After earning an MBA from ESADE Barcelona, including the International Management Program at NYU Stern, in 2000, I moved into management consulting, advancing through several roles until I became Co-Managing Partner of a renowned strategy consulting boutique in Zurich and Bern.

Consulting, with its intellectually and creatively complex problems and the wide range of skills it demands, still intrigues me today. It has always been much more than a way to make a living: a platform for personal growth, self-expression and meeting interesting, inspiring people.

Some of my client relationships now span more than 20 years. Accompanying clients into C-level roles and becoming a trusted advisor, and sometimes a friend, has been one of the most rewarding parts
of this work.

Following My Passions

I have always been an aficionado of art and music, and for many years I passionately co-organized lifestyle projects. From 2005 to 2010 there was Tweakfest in Zurich, a “digital lifestyle” festival at the intersection of art, innovation, technology and business, supported by the Canton of Zurich and Pro Helvetia, with international partners such as IBM, artists, and keynote speakers such as Apple co-founder Steve Wozniak.

Tweakfest after-show party flyer, Zurich 2010
Tweakfest after-show party 2010 in Zurich
Steve Wozniak delivering his Tweakfest keynote
Keynote of Apple co-founder Steve Wozniak, Tweakfest

Looking back, we were quite ahead of our time: Tweakfest brought digital art, technology and business together years before these worlds began to merge and technology came to shape our lifestyle so pervasively, for better or worse.

From 2012 to 2019 followed Sunday Breakfast, a trendsetting electronic music event series, first in Zurich and later also in Barcelona, where our events became part of the Off Sónar programme. Electronic music in its many genres has accompanied me for more than 3 decades.

Alongside it, I have always had a strong interest in classical music, above all in the work of Richard Wagner. His operas unite poetry (he wrote all his libretti himself), mythology, philosophy and spirituality, transformed into a nuanced and innovative musical language.

Through much of my thirties and forties I explored his work with fervour, travelling across Europe to see particular productions and conductors in the leading opera houses and concert halls.

Having deep interests, passions and goals beyond work is important. For me, art and music formed a world of their own, with its own community and rhythm. This counter-world gave my life structure and meaning beyond the job. It kept me young and curious, and brought a playful, emotional creativity into my work that complements its analytical and strategic side.

Existential Questions That Drive Me

Throughout my life, I have explored philosophical questions, not least about the nature of being and reality – sometimes painfully.

A page from my historical edition of Faust
That I may detect the inmost force
Which binds the world, and guides its course.
Faust IJohann Wolfgang von GoetheJ. W. von Goethe
Faust – Der Tragödie erster Teil
English translation: Bayard Taylor

How does the world work, and what makes people and organizations succeed in it? How do I work myself, on the level of body and mind?

And what can modern science, looking outward empirically at phenomena, and the ancient contemplative traditions, looking inward at the observing consciousness, each teach us about reality? How can they be combined to live a better life?

As a counterweight to this philosophical and psychological world of thought, I have always needed the physical: nature, health, fitness and energy. I have kept a consistent gym routine for 35 years, have practiced yoga regularly for 18 years, and since 2012 have studied numerous training protocols, nutrition and longevity on a scientific basis.

John-Oliver practising Parsvakonasana in front of a silver artwork

Parsvakonasana: oneOne hand firmly grounded, the other reaching upward. Connecting heaven (spirit and inspiration) with earth (matter), and thus transforming abstract ideas, visions and goals into concrete results in the physical world through the practice of Tapas (heat, effort, discipline and willpower), while simultaneously letting go and relinquishing attachment to outcomes (Vairagya). Effortless effort (Shaithilya).

One of the characteristic spiritual paradoxes that can never be resolved through analytical thought, yet can be experienced directly through the body in asanas (yoga postures).

Crisis – Transitions – Purpose

After several years as a managing partner, a profound job and purpose crisis in 2008 erased many of my certainties. It led me to redefine my role and to continue as an independent advisor.

In the same period, I began practicing yoga, followed by a four-year teacher training. This opened new horizons, above all in combining rational thinking with intuition and somatic intelligence, thereby broadening my approach to complex challenges and allowing me to serve my clients more holistically.

My well-read copy of Built to Last
On my bookshelf: Built to Last – apparently, so was my copy.

Vision has fascinated me since my MBA, when Collins and Porras' book Built to Last sparked intense classroom discussions on how companies can preserve their core values and purpose while stimulating progress through an inspiring, evocative picture of the future.

Some years later, when my interest in self-mastery began, I applied this to myself and began actively discovering and refining my personal vision and purpose.

Living on purpose drives both peak performance and happiness. Having experienced its effect on my own life, helping others find their purpose and realign their work and life accordingly became part of my calling.

In 2020, during the Covid lockdowns, I expanded my work into dedicated 1:1 executive coaching, drawing on 15 years of intense engagement with personal growth and self-mastery. All these inner shifts and outer transitions have brought me closer to my strengths and to who I really am.

Since 2018, I’ve been living between Barcelona and Zurich, fulfilling a long-held Vision of combining meaningful work with a Mediterranean lifestyle.

Warm evening sunlight filling my apartment in Barcelona

How AI is Transforming Our Work and Life

We are living through the deepest transformation of work and life I have experienced. Several forces are converging, but artificial intelligence is the most powerful of them, and it is spreading at unprecedented speed. Two years after ChatGPT's launch, almost 40% of US adults aged 18 to 64 were already using generative AI, a level the internet took about five years and the personal computer about twelve years to reach.1

AI has also changed my own work as a knowledge worker profoundly. The models and tools I use are configured with my own frameworks, standards and data and fully integrated into my communication and productivity applications.

They automate and augment my work in both consulting and coaching: learning, research, visualization and creating materials now take a fraction of the time, at higher quality.

What I cannot outsource to AI is the general framing, the creative arc and the synthesis. Even less can it replace what top-management work ultimately rests on: trust.

What I cannot outsource to AI is the general framing, the creative arc and the synthesis. Even less can it replace what top-management work ultimately rests on: trust.

Accompanying leaders through consequential decisions, making their implications tangible, and steering initiatives through competing interests and resistance until they deliver takes senior experience and personal credibility that no model can provide.

So I do not think or work less. My focus has shifted toward framing the right questions, judging what matters and working with the people who have to carry the change. For me, this has been truly exhilarating. It amplifies my reach, makes me considerably more effective and opens up possibilities I could not have imagined a few years ago.

The potential downsides are just as real: cognitive atrophy, social isolation and a significant ecological footprint. Moreover, sooner or later, AI will reshape almost every work process, and every job will be affected to some degree. At the same time, what AI cannot provide gains value: emotional depth, judgment, ethics and human connection.

So far, except for entry-level workers,2 studies show no measurable effect on overall employment,3 and new roles will emerge. But a fundamental change in what people do and how they do it is inevitable. This change poses profound challenges for individuals,

This change poses profound challenges for individuals, organizations and society alike, and creates a growing need for transformation. Organizations must rethink their strategy, structures and cultures. Individuals must rethink how they define, create and market their value, and how they organize their lives around it.

If we are heading toward far greater value creation with far less human work, the question becomes personal: where do I want to spend my time? It is a classic moment to rethink one's purpose and develop a new vision that gives direction amid all this change. This is exactly where my work begins.

AI has also changed my own work as a knowledge worker profoundly. The models and tools I use are configured with my own frameworks, standards and data and fully integrated into my communication and productivity applications.

They automate and augment my work in both consulting and coaching: learning, research, visualization and creating materials now take a fraction of the time, at higher quality.

What I cannot outsource to AI is the general framing, the creative arc and the synthesis. Even less can it replace what top‑management work ultimately rests on: trust.

Accompanying leaders through consequential decisions, making their implications tangible, and steering initiatives through competing interests and resistance until they deliver takes senior experience and personal credibility that no model can provide.

So I do not think or work less. My focus has shifted toward framing the right questions, judging what matters and working with the people who have to carry the change. For me, this has been truly exhilarating. It amplifies my reach, makes me considerably more effective and opens up possibilities I could not have imagined a few years ago.

The potential downsides are just as real: cognitive atrophy, social isolation and a significant ecological footprint. Moreover, sooner or later, AI will reshape almost every work process, and every job will be affected to some degree. At the same time, what AI cannot provide gains value: emotional depth, judgment, ethics and human connection.

So far, except for entry-level workers, studies show no measurable effect on overall employment, and new roles will emerge. But a fundamental change in what people do and how they do it is inevitable.

This change poses profound challenges for individuals, organizations and society alike, and creates a growing need for transformation. Organizations must rethink their strategy, structures and cultures.

Individuals must rethink how they define, create and market their value, and how they organize their lives around it.

If we are heading toward far greater value creation with far less human work, the question becomes personal: where do I want to spend my time? It is a classic moment to rethink one's purpose and develop a new vision that gives direction amid all this change. This is exactly where my work begins.

Time will tell where all this leads. In my view, AI is both a mirror and an accelerator of human behavior, and how it plays out is in our own hands.

Time will tell where all this leads. In my view, AI is both a mirror and an accelerator of human behavior, and how it plays out is in our own hands. I decided to look ahead with optimism: used wisely, AI can free us to focus on what makes us human, and help many people and organizations grow into a future that is more their own.

My Writing

Selected Articles

Writing is important to me because it orders and structures my thoughts, creates clarity and fosters creativity. That’s why I write on a regular basis, even if mostly in phases.My ideas are triggered by my advisory and coaching practice, but just as much by constantly scanning what others are thinking and publishing. I share them in different formats, from in-depth articles to short posts, and I engage with the ideas of others by commenting on them.

For more articles, see All perspectives

John-Oliver Breckoff writing at a laptop in front of a wide window onto the sea