PostStrategy
1 min read
That's NOT how the "Ideate" stage in "Design thinking" should be followed…
A comment on a post by Vaughan Broderick
Innovation isn't hard
Overcoming 1000 reasons to avoid action is There's a point where you've identified the problem and created many potential ideas. That point is called 'a decision'. It's a very gnarly point where beliefs, agendas, loudest voices and power dynamics converge to avoid action. People try to avoid: • Costing reputation •…
Read the original on LinkedInVaughan Broderick is making a good point here by highlighting the importance of making decisions.
I see that all the time, especially in strategy development processes.
People confuse "lack of clarity" (=engaging in ever more analysis) with "lack of decision".
✂ "Decision" etymologically comes from the Latin root "decidere," which literally means "to cut off." This root is composed of "de-" meaning "off" and "caedere" meaning "to cut." (also English "incision" from Latin "incidere").
It reflects the process of making a decision as cutting off alternatives to choose a specific course of action.
It’s about sacrificing options. That’s why people fear and hate it😉